Creative Director & Photographer
Sam Bolianatz (Anita Norris)
Project Breakdown: Editorial Photography with Sam Bolianatz
Inspired by the refined aesthetic of Calvin Klein’s Sportswear Fall 2021 campaign, this photo series captures the timeless appeal of modern minimalism. We aimed to explore subtle movement, striking forms, and understated confidence in each frame, emphasizing the clean lines and textures of the garments.
Team and Setting
Creative Director: Elle Edwards
Assistant: Shira Karney
Model: Sam Bolianatz (Anita Norris Management)
Studio: Jupiter Hills, Toronto
Creative Vision & Execution
Our creative direction is centred on simplicity and elegance, allowing each garment’s texture and silhouette to shine. With a neutral studio backdrop and controlled lighting, we emphasized the model’s form and presence, creating a balance of sophistication and ease. The choice of poses and styling was intentionally restrained yet expressive, reflecting a modern take on classic Calvin Klein aesthetics.
Each shot is crafted to evoke a sense of intimacy and quiet strength. Sam’s relaxed yet purposeful poses bring out the garments' design and fit, with each image focusing on elements like fabric movement, natural posture, and a sense of grounded confidence. Working in Toronto’s Jupiter Hills studio offered the ideal minimalist setting, drawing the viewer's attention directly to the model and clothing without distraction.
