Sam Bolianatz (Anita Norris) Video

Project Breakdown

This project draws inspiration from “The Language of Calvin Klein: Sportswear Fall 2021 Campaign,” directed by James Brodribb with cinematography by Stuart Winecoff. Our goal was to capture a minimalist, elegant, and effortlessly cool aesthetic to present the model and clothing in a timeless and refreshingly modern way.

Team and Setting

• Creative Director: Elle Edwards

• Director of Photography / Editor: Filip Nikolic

• Assistant: Shira Karney

• Model: Sam Bolianatz (Anita Norris Management)

• Studio: Jupiter Hills, Toronto

Creative Vision & Execution

Our creative approach was centred around simplicity, allowing each garment to speak through its unique lines, textures, and movement. Using a cinematic yet restrained style, we emphasized the clothing’s design without overpowering it. Filip Nikolic, our DP and editor, crafted lighting and framing to highlight each garment’s form, balancing stark contrasts and soft tones. His editing created a smooth flow that complemented the overall atmosphere. The minimalist Toronto studio, Jupiter Hills, provided a neutral but sophisticated backdrop, enhancing the focus on the garments.